01002cam a2200349 i 4500 000048383 8099 20030307082433.0 010323|2000 vm 000 eng 0745621910 IRC IRC IRC eng 302.23 LU-J Lull, James. Media, communication, culture : a global approach / James Lull. 2nd ed. Cambridge : Polity Press, 2000. 308 p. ; 23cm. Ideology, consciousness, hegemony. Social rules and power. Culture and cultural power. The active audience. Meaning in motion. Itineraries of the everyday. Culture. Mass media. Mass media and culture. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng