Consumer behaviour : a European perspective /

This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.

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Bibliographic Details
Main Author: Antonides, Gerrit, 1951-
Other Authors: Raaij, W. Fred van.
Format: Book
Language:English
Published: New York : John Wiley and Sons, 1998.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.
Physical Description:xxii, 619 p. : ill. ; 24.5cm.
ISBN:0471975133