Consumer behaviour : a European perspective /
This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley and Sons,
1998.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications. |
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| Physical Description: | xxii, 619 p. : ill. ; 24.5cm. |
| ISBN: | 0471975133 |


