Consumer behaviour : a European perspective /
This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.
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| Main Author: | Antonides, Gerrit, 1951- |
|---|---|
| Other Authors: | Raaij, W. Fred van. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley and Sons,
1998.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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