01043cam a2200361 i 4500 000048677 8399 20030331161022.0 010322|2001 vm 000 eng 0471363405 IRC IRC IRC eng 658.83 AA-D Aaker, David A. Marketing research / David A. Aaker, V. Kumar, George S. Day. 7th ed. New York : John Wiley and Sons, 2001. xvi, 751 p. : ill. ; 25.5cm. This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;... Marketing. Marketing research. Kumar, V. Day, George S. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng