Dalrymple, D. J., & Parsons, L. J. (2000). Marketing management: Text and cases (7th ed.). New York ; Chichester: John Wiley and Sons.
Dyfyniad Arddull ChicagoDalrymple, Douglas J., và Leonard J. Parsons. Marketing Management: Text and Cases. 7th ed. New York ; Chichester: John Wiley and Sons, 2000.
Dyfyniad MLADalrymple, Douglas J., và Leonard J. Parsons. Marketing Management: Text and Cases. 7th ed. New York ; Chichester: John Wiley and Sons, 2000.
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