Dalrymple, D. J., & Parsons, L. J. (2000). Marketing management: Text and cases (7th ed.). New York ; Chichester: John Wiley and Sons.
Chicago Style CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 7th ed. New York ; Chichester: John Wiley and Sons, 2000.
MLA CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 7th ed. New York ; Chichester: John Wiley and Sons, 2000.
Warning: These citations may not always be 100% accurate.