Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York ; Chichester :
John Wiley and Sons,
2000.
|
| Udgivelse: | 7th ed. |
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Summary: | This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ... |
|---|---|
| Fysisk beskrivelse: | xii, 707 p. : ill. ; 25cm. |
| ISBN: | 0471332380 |