Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
New York ; Chichester :
John Wiley and Sons,
2000.
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| Edizioa: | 7th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Gaia: | This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ... |
|---|---|
| Deskribapen fisikoa: | xii, 707 p. : ill. ; 25cm. |
| ISBN: | 0471332380 |