Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York ; Chichester :
John Wiley and Sons,
2000.
|
| Upplaga: | 7th ed. |
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sammanfattning: | This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ... |
|---|---|
| Fysisk beskrivning: | xii, 707 p. : ill. ; 25cm. |
| ISBN: | 0471332380 |