Marketing management : text and cases /

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Marketing management : text and cases /

This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...

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Dades bibliogràfiques
Autor principal:	Dalrymple, Douglas J.
Altres autors:	Parsons, Leonard J.
Format:	Llibre
Idioma:	English
Publicat:	New York ; Chichester : John Wiley and Sons, 2000.
Edició:	7th ed.
Matèries:	Marketing. Management. Marketing > Management > Case studies. Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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