Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
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| Format: | Book |
| Language: | English |
| Published: |
New York ; Chichester :
John Wiley and Sons,
2000.
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| Edition: | 7th ed. |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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