Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
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| Auteur principal: | Dalrymple, Douglas J. |
|---|---|
| Autres auteurs: | Parsons, Leonard J. |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York ; Chichester :
John Wiley and Sons,
2000.
|
| Édition: | 7th ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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