Marketing management : text and cases /

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Marketing management : text and cases /

This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...

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Opis bibliograficzny
1. autor:	Dalrymple, Douglas J.
Kolejni autorzy:	Parsons, Leonard J.
Format:	Książka
Język:	English
Wydane:	New York ; Chichester : John Wiley and Sons, 2000.
Wydanie:	7th ed.
Hasła przedmiotowe:	Marketing. Management. Marketing > Management > Case studies. Marketing > Management.
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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