Marketing management : text and cases /

This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dalrymple, Douglas J.
Awduron Eraill: Parsons, Leonard J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York ; Chichester : John Wiley and Sons, 2000.
Rhifyn:7th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng