Kotabe, M., & Helsen, K. (2001). Global marketing management (2nd ed.). New York: John Wiley and Sons.
Chicago Stili AlıntıKotabe, Masaaki., ve Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: John Wiley and Sons, 2001.
MLA AlıntıKotabe, Masaaki., ve Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: John Wiley and Sons, 2001.
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