Cita APA

Kotabe, M., & Helsen, K. (2001). Global marketing management (2nd ed.). New York: John Wiley and Sons.

Citación estilo Chicago

Kotabe, Masaaki., y Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: John Wiley and Sons, 2001.

Cita MLA

Kotabe, Masaaki., y Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: John Wiley and Sons, 2001.