01232cam a2200397 i 4500 000048702 8425 20030326144050.0 010322|2001 vm 000 eng 0471372897 IRC IRC IRC eng 658.848 KO-M Kotabe, Masaaki. Global marketing management / Masaaki Kotabe, Kristiaan Helsen. 2nd ed. New York : John Wiley and Sons, 2001. xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 25cm. This book is about: Globalization; Global marketing environment; Development of competitive marketing strategy; Global marketing strategy development; ... Business. Management. Enterprises. Export marketing. Export marketing Management. International business enterprises Management. Helsen, Kristiaan. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng