01131cam a2200349 i 4500 000048705 8428 20030304161829.0 010322|1987 vm 000 eng 0669072133 IRC IRC IRC eng 659.1 RO-M Rothschild, Michael L. Advertising : from fundamentals to strategies / Michael L. Rothschild. Lexington, Mass. : D.C. Heath, 1987. xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 25cm. This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ... Management. Advertising. Advertising. Advertising Management. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng