Cita APA

Ferrell, O. C., Pride, W. M., Dibb, S., & Simkin, L. (2001). Marketing: Concepts and strategies (4th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Ferrell, O. C., William M. Pride, Sally Dibb, i Lyndon Simkin. Marketing: Concepts and Strategies. 4th ed. Boston: Houghton Mifflin, 2001.

Cita MLA

Ferrell, O. C., William M. Pride, Sally Dibb, i Lyndon Simkin. Marketing: Concepts and Strategies. 4th ed. Boston: Houghton Mifflin, 2001.