Dibb, S., Simkin, L., & Bradley, J. (1996). The marketing planning workbook: Effective marketing for marketing managers. London: International Thomson Business Press.
Trích dẫn kiểu ChicagoDibb, Sally., Lyndon Simkin, và John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
MLA CitationDibb, Sally., Lyndon Simkin, và John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
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