Dibb, S., Simkin, L., & Bradley, J. (1996). The marketing planning workbook: Effective marketing for marketing managers. London: International Thomson Business Press.
Chicago ZitierstilDibb, Sally., Lyndon Simkin, und John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
MLA ZitierstilDibb, Sally., Lyndon Simkin, und John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.