Dibb, S., Simkin, L., & Bradley, J. (1996). The marketing planning workbook: Effective marketing for marketing managers. London: International Thomson Business Press.
Chicago Style CitationDibb, Sally., Lyndon Simkin, and John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
MLA CitationDibb, Sally., Lyndon Simkin, and John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
Warning: These citations may not always be 100% accurate.