Dibb, S., Simkin, L., & Bradley, J. (1996). The marketing planning workbook: Effective marketing for marketing managers. London: International Thomson Business Press.
Citação norma ChicagoDibb, Sally., Lyndon Simkin, e John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
Citação norma MLADibb, Sally., Lyndon Simkin, e John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London: International Thomson Business Press, 1996.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.