The marketing planning workbook : effective marketing for marketing managers /
This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
International Thomson Business Press,
1996.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: Perspective; Core analyses; Analyses into strategy-Marketing strategy summary; Programmes for implementation; The marketing planning document; ... |
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| Physical Description: | xxx, 224 p. : ill., forms ; 23.5cm. |
| ISBN: | 1861523491 |