rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: media handbook
  name:
    name part: Katz, Helen E.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: Lincolnwood, Ill
    publisher: NTC Business Books
    date issued: 1995
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 163 p. ; 23cm.
  abstract: This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...
  note: Helen Katz.
  subject:
    title info:
      title: Advertising media planning
  subject:
    title info:
      title: Mass media and business
  subject:
    title info:
      title: Marketing channels
  subject:
    topic: Advertising media planning
  subject:
    topic: Mass media and business
  subject:
    topic: Marketing channels
  classification: 659 KA-H
  identifier: 0844235164
  record info:
    record content source: IRC
    record creation date: 010326
    record change date: 20051111141525.0
    record identifier: 000048820