The media handbook /

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The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

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Dades bibliogràfiques
Autor principal:	Katz, Helen E.
Format:	Llibre
Idioma:	English
Publicat:	Lincolnwood, Ill. : NTC Business Books, 1995.
Matèries:	Advertising media planning. Mass media and business. Marketing channels.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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