The media handbook /

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The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

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Bibliografiske detaljer
Hovedforfatter:	Katz, Helen E.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, Ill. : NTC Business Books, 1995.
Fag:	Advertising media planning. Mass media and business. Marketing channels.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Media planning : a practical guide /
af: Surmanek, Jim.
Udgivet: (1996)

Fundamentals of media effects
af: Bryant, Jennings
Udgivet: (2002)

New media, new policies : media and communicationsstrategies for future /
af: Collins, Richard, 1946-
Udgivet: (1996)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Critical studies in media commercialism
af: Andersen, Robin
Udgivet: (2000)

Business and the Media /
af: E. Aronoff Draig
Udgivet: (1979)

New media and American politics
af: Davis, Richard
Udgivet: (1998)

Blackstone's Statutes on Media Law
af: Caddell, Richard
Udgivet: (2008)

Introduction mass communication media literacy and culture
af: Baran, Stanley J.
Udgivet: (2004)

Introduction to Mass Communication: Media Literacy and Culture /
af: J. Baran Stanley
Udgivet: (2010)

Adolescents, media, and the law
af: Levesque, Roger J.R.
Udgivet: (2007)

Media, communication, culture : global approach. /
af: Lull, James.
Udgivet: (1995)

Media writer's handbook
af: Arnold, George T.

Media, communication, culture : a global approach /
af: Lull, James.
Udgivet: (2000)

Media Impact :
af: Biagi, Shirley
Udgivet: (2005)

Media Impact :
af: Biagi, Shirley
Udgivet: (2005)

Mass media research
af: Wimmer, Roger D.
Udgivet: (2006)

Media communication : an introduction to theory and process. /
af: Watson, James, 1936-
Udgivet: (1998)

Media today : an introduction to mass communication. /
af: Turow, Joseph.
Udgivet: (1999)

Reaching audiences: A guide to media writing
af: Katherine C McAdams
Udgivet: (1995)

Media, audiences, effects : an introduction to the study of media content and audience analysis
af: Traudt, Paul J.
Udgivet: (2005)

Mass media in a changing world
af: Rodman, George
Udgivet: (2010)

Mass media in a changing world
af: Rodman, George R.
Udgivet: (2011)

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume /
af: Verklin David
Udgivet: (2007)

Introduction to Mass Communication: Media Literacy and Culture /
af: J.Baran Stanley
Udgivet: (2008)

Mass media in a changing world : history, industry, controversy /
af: Rodman, George R., 1948-
Udgivet: (2006)

Mass media in a changing world : history, industry, controversy /
af: Rodman, George R., 1948-
Udgivet: (2006)

Politics of the media /
af: Ward, Ian.
Udgivet: (1995)

Politics and the mass media /
af: Wheeler, Mark.
Udgivet: (1997)

Media ethics : isues and cases /
af: Patterson, Philip.
Udgivet: (1998)

Introduction to mass communication : media literacy and culture /
af: Baran, Stanley J.
Udgivet: (2004)

Introduction to mass communication : media literacy and culture /
af: Baran, Stanley J.
Udgivet: (2006)

Communication and new media
af: Hirst, Martin
Udgivet: (2007)

Mass media research
af: Wimmer, Roger D
Udgivet: (2006)

Mass media research : an introduction /
af: Wimmer, Roger D.
Udgivet: (2000)

Using media in teaching
Udgivet: (2001)

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /
af: Verklin, David.
Udgivet: (2007)

Media writer's handbook a guide to common writing and editing problems
af: Arnold, George T.
Udgivet: (2009)