01020cam a2200337 i 4500 000048845 8571 20051111141616.0 010322b2000 vm 000 eng 0471370606 IRC IRC IRC eng 658.800973 HA-R Hartley, Robert F. Marketing mistakes and successes / Robert F. Hartley. 8th ed. New York : John Wiley & Sons, 2000. viii, 359 p. ; 22.5cm. This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes. Marketing. Marketing United States Case studies. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng