Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
2000.
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| Edition: | 8th ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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