Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan: A disciplines and comprehensive approach. Lincolnwood, Ill: NTC Business Books.
Citação norma ChicagoHiebing, Roman G., e Scott W. Cooper. The Successful Marketing Plan: A Disciplines and Comprehensive Approach. Lincolnwood, Ill: NTC Business Books, 1997.
Citação norma MLAHiebing, Roman G., e Scott W. Cooper. The Successful Marketing Plan: A Disciplines and Comprehensive Approach. Lincolnwood, Ill: NTC Business Books, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.