(1997). Understanding business markets: Interation, relationships and networks (2nd ed.). London: The Dryden Press.
Citação norma ChicagoUnderstanding Business Markets: Interation, Relationships and Networks. 2nd ed. London: The Dryden Press, 1997.
Citação norma MLAUnderstanding Business Markets: Interation, Relationships and Networks. 2nd ed. London: The Dryden Press, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.