Jakacki, B. C. (2001). IMC: An integrated marketing communications exercise (2nd ed.). Cincinnati OH: South-Western College.
Παραπομπή Chicago StyleJakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.
Παραπομπή MLAJakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.
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