Jakacki, B. C. (2001). IMC: An integrated marketing communications exercise (2nd ed.). Cincinnati OH: South-Western College.
Citação norma ChicagoJakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.
Citação norma MLAJakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.