APA Citation

Jakacki, B. C. (2001). IMC: An integrated marketing communications exercise (2nd ed.). Cincinnati OH: South-Western College.

Chicago Style Citation

Jakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.

MLA Citation

Jakacki, Bernard C. IMC: An Integrated Marketing Communications Exercise. 2nd ed. Cincinnati OH: South-Western College, 2001.

Warning: These citations may not always be 100% accurate.