01172cam a2200349 i 4500 000049099 8828 20030311161313.0 010315|1997 vm 000 eng 003099019X IRC IRC IRC eng 332.10688 Fi-S Financial services marketing : a reader / Edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho. London : The Dryden Press, 1997. x, 375 p. : ill. ; 24.5cm. Marketing environment. Consumer behaviour. Product innovation. Customer care and service quality. Communication and service quality. Communication and pricing in financial services. Branch management and distribution. Marketing strategy. Marketing. Finance. Economics. Great Britain. Financial services industry Great Britain Marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng