Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
South Melbourne :
Nelson,
1997.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|