Competitive marketing strategy : dynamic manoeuvring for competitive position /

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Competitive marketing strategy : dynamic manoeuvring for competitive position /

This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...

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書誌詳細
第一著者:	Brown, Linden.
フォーマット:	図書
言語:	English
出版事項:	South Melbourne : Nelson, 1997.
版:	2nd ed.
主題:	Marketing. Management. Marketing > Management.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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