Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
South Melbourne :
Nelson,
1997.
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| Edición: | 2nd ed. |
| Materias: | |
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