Competitive marketing strategy : dynamic manoeuvring for competitive position /
This book is divided into seven parts: The competitive marketing strategy framework; Dominant position strategies; Market leader strategies; Challenger and follower strategies for repositioning as a major force; Growth strategies for niche competitors; Competitive international marketing strategies;...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
South Melbourne :
Nelson,
1997.
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| מהדורה: | 2nd ed. |
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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