Marketing : making the future happen /

This book is about: Understanding customers and client; Getting the complete "Match" right; The galaxy marketing implementation process; Setting prices and terms; ...

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Bibliographic Details
Main Author: Corkindale, David.
Other Authors: Balan, Peter., Rowe, Caroline.
Format: Book
Language:English
Published: South Melbourne : Nelson, 1996.
Edition:2nd ed.
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Institutions: Mạng thư viện Đại học Đà Nẵng