APA Citation

Patterson, M., Evans, M., & O'Malley, L. (1999). Exploring direct marketing. London: International Thomson Business Press.

Chicago Style Citation

Patterson, Maurice., Martin Evans, and Lisa O'Malley. Exploring Direct Marketing. London: International Thomson Business Press, 1999.

MLA Citation

Patterson, Maurice., Martin Evans, and Lisa O'Malley. Exploring Direct Marketing. London: International Thomson Business Press, 1999.

Warning: These citations may not always be 100% accurate.