01098cam a2200349 i 4500 000049275 9014 20051111142952.0 010322b1999 vm 000 eng 1861524021 IRC IRC IRC eng 658.84 OM-L Patterson, Maurice. Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London : International Thomson Business Press, 1999. xx, 492 p. : ill. (some col.). ; 24.5cm. This book is about: The rise of direct marketing; Planning for direct marketing; Segmentation and direct marketing; The marketing database; Marketing research and testing; ... Marketing. Direct marketing. Evans, Martin. O'Malley, Lisa. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng