01245cam a2200373 i 4500 000049295 9036 20051111143040.0 010322b1998 vm 000 eng 0538867590 IRC IRC IRC eng 658.802 LA-J Larréché, Jean-Claude. MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon. Cincinnati, Ohio : South-Western College, 1998. xiii, 210 p. : ill. ; 27.5cm. This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ... Marketing. Management. Computer simulation. Management games. Marketing Computer simulation. Gatignon, Hubert. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng