Marketing management : cases for creative problem solving /

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Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

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Dades bibliogràfiques
Autor principal:	Weinstein, Laurence Martin, 1944-
Altres autors:	Annavarjula, Madan.
Format:	Llibre
Idioma:	English
Publicat:	Cincinnati, Ohio : South-Western College, 2001.
Matèries:	Marketing. Management. Decision making. Marketing > Management > Case studies. Marketing > Decision making > Case studies.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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