Marketing management : cases for creative problem solving /

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Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

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Bibliografiske detaljer
Hovedforfatter:	Weinstein, Laurence Martin, 1944-
Andre forfattere:	Annavarjula, Madan.
Format:	Bog
Sprog:	English
Udgivet:	Cincinnati, Ohio : South-Western College, 2001.
Fag:	Marketing. Management. Decision making. Marketing > Management > Case studies. Marketing > Decision making > Case studies.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Cases in marketing management /
af: Bernhardt, Kenneth L., 1944-
Udgivet: (1997)

Cases in marketing management /
af: Bernhardt, Kenneth L., 1944-
Udgivet: (1997)

Cases in strategic marketing management /
af: Vincze, Julian W.
Udgivet: (2000)

Strategic marketing
af: Cravens, David W.
Udgivet: (2006)

Managerial decision cases /
af: Finnegan, Thomas.
Udgivet: (2001)

Managerial decision cases /
af: Finnegan, Thomas.
Udgivet: (2001)

Cases in marketing management
af: Bernhardt, Kenneth L.
Udgivet: (1997)

Managerial decision cases
af: Finnegan, Thomas.
Udgivet: (2001)

Marketer : a simulation /
af: Smith, Jerald R.
Udgivet: (1988)

Marketing Communications 2003-2004
af: Hughes, Graham
Udgivet: (2003)

Strategic marketing creating competitive advantage
af: West, Douglas C.
Udgivet: (2010)

Những chiến lược marketing hiệu quả kỳ diệu
Udgivet: (2005)

Managerial decision cases : Version 1.0
af: Finnegan, Thomas.
Udgivet: (2001)

Strategic Marketing Management :
af: Meek, Helen
Udgivet: (2003)

The marketing game! : with student CD-Rom /
af: Mason, Charlotte H.
Udgivet: (2002)

Marketing communications :
af: Crane, Edgar
Udgivet: (1965)

Marketing management : text and cases /
af: Dalrymple, Douglas J.
Udgivet: (2000)

Marketing management : text and cases /
af: Czinkota, Michael R.
Udgivet: (1997)

Strategies techniques, and approaches to thinking"
af: Martinez de Castillo, Sandra Luz
Udgivet: (1999)

The CIM handbook of strategic marketing.
Udgivet: (1998)

Problem solving in business and management : hard, soft and creative approaches /
af: Hicks, Michael J.
Udgivet: (1991)

Managing group life : communicating in decision-making groups /
Udgivet: (1997)

The strategy and tactics of pricing :
af: Nagle, Thomas T.
Udgivet: (2002)

Fundamentals of marketing /
af: Stanton, William J.
Udgivet: (1994)

Cleaner-Energy Investments: Cases and Teaching Notes
af: Sunderasan, Srinivasan
Udgivet: (2016)

Marketing management cases in Malaysia
af: Sieh Lee Mei Ling
Udgivet: (1979)

An Introduction to business decision making : text and cases /
Udgivet: (1977)

Strategic market planning :
af: Abel, Derek F.
Udgivet: (1979)

School-centred leadership : putting educational policy into practice /
Udgivet: (1993)

Strategic marketing management cases
af: David W. Cravens
Udgivet: (1999)

Strategic marketing management cases
af: Cravens, David W.
Udgivet: (1998)

Sales promotion decision making : Concepts, principles, and practice /
af: Ogden-Barnes, Steve.
Udgivet: (2015)

Business marketing management :
af: Hutt, Michael D.
Udgivet: (2007)

Global marketing management :
af: Quelch, John A.
Udgivet: (2006)

MarketSim :
af: Ruffer, Rochelle L.
Udgivet: (2005)

Business marketing management : B2B /
af: Hutt, Michael D.
Udgivet: (2010)

Institutional stimulation of deliberative decision-making : Division of labour, deliberative legitimacy and technical regulation in the European single market /
af: Gehring, Thomas.

Making hard decisions with DecisionTools
af: Clemen, Robert T.
Udgivet: (2001)

BUS107e
Udgivet: (2011)

Decision analysis : an integrated approach /
af: Golub, Andrew Lang.
Udgivet: (1997)