Marketing management : cases for creative problem solving /
This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.
Đã lưu trong:
| Príomhúdar: | Weinstein, Laurence Martin, 1944- |
|---|---|
| Údair Eile: | Annavarjula, Madan. |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Cincinnati, Ohio :
South-Western College,
2001.
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Míreanna Comhchosúla
-
Cases in marketing management /
le: Bernhardt, Kenneth L., 1944-
Foilsithe: (1997) -
Cases in marketing management /
le: Bernhardt, Kenneth L., 1944-
Foilsithe: (1997) -
Cases in strategic marketing management /
le: Vincze, Julian W.
Foilsithe: (2000) -
Strategic marketing
le: Cravens, David W.
Foilsithe: (2006) -
Managerial decision cases /
le: Finnegan, Thomas.
Foilsithe: (2001)


