Marketing management : cases for creative problem solving /
This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.
में बचाया:
| मुख्य लेखक: | Weinstein, Laurence Martin, 1944- |
|---|---|
| अन्य लेखक: | Annavarjula, Madan. |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Cincinnati, Ohio :
South-Western College,
2001.
|
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
समान संसाधन
-
Cases in marketing management /
द्वारा: Bernhardt, Kenneth L., 1944-
प्रकाशित: (1997) -
Cases in marketing management /
द्वारा: Bernhardt, Kenneth L., 1944-
प्रकाशित: (1997) -
Cases in strategic marketing management /
द्वारा: Vincze, Julian W.
प्रकाशित: (2000) -
Strategic marketing
द्वारा: Cravens, David W.
प्रकाशित: (2006) -
Managerial decision cases /
द्वारा: Finnegan, Thomas.
प्रकाशित: (2001)


