Marketing management : cases for creative problem solving /

Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Weinstein, Laurence Martin, 1944-
Övriga upphovsmän: Annavarjula, Madan.
Materialtyp: Bok
Språk:English
Publicerad: Cincinnati, Ohio : South-Western College, 2001.
Ämnen:
Marketing.
Management.
Decision making.
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
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