Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Weinstein, Laurence Martin, 1944-
مؤلفون آخرون:	Annavarjula, Madan.
التنسيق:	كتاب
اللغة:	English
منشور في:	Cincinnati, Ohio : South-Western College, 2001.
الموضوعات:	Marketing. Management. Decision making. Marketing > Management > Case studies. Marketing > Decision making > Case studies.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Marketing management : cases for creative problem solving /

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