Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Weinstein, Laurence Martin, 1944-
Údair Eile: Annavarjula, Madan.
Formáid: Leabhar
Teanga:English
Foilsithe: Cincinnati, Ohio : South-Western College, 2001.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng