McColl-Kennedy, J. R., & Kiel, G. C. (2000). Marketing: A strategic approach. South Melbourne: Nelson Thomson Learning.
Style de citation ChicagoMcColl-Kennedy, J. R., et G. C. Kiel. Marketing: A Strategic Approach. South Melbourne: Nelson Thomson Learning, 2000.
Style de citation MLAMcColl-Kennedy, J. R., et G. C. Kiel. Marketing: A Strategic Approach. South Melbourne: Nelson Thomson Learning, 2000.
Attention : ces citations peuvent ne pas être correctes à 100%.